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Boost MobileBoost Mobile is an Irvine, CA brand of mobile phone launched in Australia (Over Optus) in 2000 and in New Zealand (Over Telecom New Zealand) in 2001. The Boost brand is primarily marketed to the teenager and young adult demographic. Nextel Communications (now Sprint Nextel) brought the brand to the United States in 2002 and owns 100% of the American division of Boost Mobile. Prior to launching Boost Mobile, Nextel primarily focused on the business market. Following the closure of the Sprint Corporation and Nextel Communications merger in August, 2005 Boost Mobile announced that they currently have more than 3.1 million customers. Boost Mobile's latest American advertising campaign features Fat Joe, Eve, Travis Barker, Kanye West, Ludacris, Richard "Rip" Hamilton, Nick Cannon, Master Shake, and The Game and uses the slogan "Where you at?" |